Business development implies evaluating and completely developing the potential, using tools such as marketing strategies, sales, information management and customer service.

Mac consulting thinks that for a sound company, able to face competition, business development should be a permanent process.

Mac Consulting puts forward a detailed strategy for enhancing business by unleashing financial, legal and advertising competences.

Business development cannot be limited to some banal models that can be applied to almost all the situations a firm may face. That is why Mac Consulting is always using creativity to tackle new and unexpected challenges, in order to keep a firm on the path of sustainable growth.

Our small and medium enterprises are increasingly turning to us for outlining a business development process. Our experience and contacts allow small businesses to work and remain as dinamic and flexible as big firms.

We deal with the so called "pipelines" of a firm, that is the flow of potential contracts with new or existing customers that a firm is carrying out.

Each potential contract is given a percentage of success and an estimated turnover.

The weighed average of all potential contracts is essential for planning so that it is possible to correctly manage new incoming job orders.

As for bigger and better organized firms, through Mac Consulting business development is targeted at creating and managing strategic relations and alliances with third firms.

In such cases firms will profit from each other expertise, their mutual technologies and other intellectual properties in order to expand their supply of products, services, capacities and markets without having to invest their own financial resources to build or adquire them.